How to Grow Retention with Better Language Testing

Research shows that if you really want to improve your retention rates, the key is to focus on recruiting, training, and engagement. Sounds easy enough to say, right? But when you think about changing all of those areas of your business at once, it can start to feel pretty overwhelming.

The good news? Language testing makes a difference in all of these areas. So, if you want to boost retention, language assessment software is the best place to start. Read below to find out how.

Hire employees that are more likely to stay

When you’re looking to lower turnover in your organization, it’s best to start at the beginning of the employee lifecycle. Did you know that better-qualified employees enjoy their jobs more and stay with your organization longer? When you start with the right people, they can start contributing faster, and feel like they’re making a more meaningful contribution right from the start.

Hiring employees without the right skillset to succeed causes big issues later down the road. So, concentrating on finding the right ones up front is our first strategy tip.

But how does language testing help with this? With an automated solution, you can screen candidates early on in your hiring process on their own time, and decide whether or not to move forward with them based on their scores. 

And, if your solution has benchmarking capabilities, you can set up custom thresholds that will determine whether or not a candidate has the right level of ability for your position needs. As you integrate language software into your current hiring process, you can take a huge burden off of your internal teams while finding truly qualified candidates for your positions that are more likely to stay.

And, because communication is so important for service roles, starting here helps you focus on the right candidates throughout your process, instead of finding out they don’t have the skills they need when it’s already too late.

Use language benchmarks for better placement

Earlier, we mentioned language benchmarks and thresholds during hiring. Let’s go over that in a little more detail.

Most companies hiring bilingual speakers are familiar with scoring scales like the CEFR (which gives scores from A1 to C2) or TOEFL. These tools can be very helpful in communicating scores universally or to clients that don’t need a detailed view into your employees’ language ability.

But for internal use, it’s important to get a deeper understanding of each applicants’ ability. Emmersion’s proprietary, 100-point TrueNorth scale, for example, gives you much more granular information about speaking, writing, and grammar skills.

With a more detailed bank of test results, you can start to map those results to other key metrics in your organization. As you start testing current employees, you’ll be able to create specific language scoring requirements that fit each position. Then, when you go to fill openings, you’ll know exactly what you’re looking for from testers’ results. 

Matching hires to the right requirements will instantly give them a boost of confidence when they start learning their new roles. When people are placed in positions that they are competent in, they’re happier, more fulfilled employees. And fulfilled employees won’t be as interested in other opportunities.

Use language screening to align expectations

Did you know that misaligned expectations between you and your employees is a big contributor towards involuntary attrition? When you’re using a dependable solution that can reliably certify its test results, you’ll be able to know exactly what level of skill you’re working with from your employees now, rather than finding out later after hiring, onboarding, and training someone that doesn’t have the language ability you need.

Accurate, granular results with score reports can help with involuntary attrition, too—understanding exactly which skills you need for a position helps you to clearly communicate what you expect your employees to be able to do, and an accurate score reports shows both you and your testers if they’re right for the job.

Test employees periodically to measure their growth

Benchmarking language ability isn’t just useful for placing new hires. It’s important to understand the language requirements of all of the positions in your organization so you can structure growth plans for your employees and help them reach their learning goals.

Promotions and advancement are about more than language ability, but it’s an essential part of the equation. As your employees see a clear path forward in improving their language skills to advance to new positions, it’ll help them find purpose and accomplishment in their roles, which we know leads to happier, longer-term employees.

Conclusion

When it comes to retention, it’s hard to find a better multifaceted solution than great language testing software. With automated assessments, benchmarking capabilities, and periodic testing, you’re in a great position to tackle retention issues from multiple angles and really make a difference in your retention numbers.

Emmersion certifies language ability for organizations around the world using a fully automated and adaptive language assessment engine. It’s revolutionizing the language testing process with instant, accurate scoring for speaking, grammar, and writing ability in 9 global languages and counting. With a scalable assessment solution they can count on, hundreds of global businesses are building successful teams, reducing turnover, and improving their customer satisfaction scores. Learn more at www.Emmersion.ai.

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